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MScMarketing - Spring

Tuition fee €6,000 per year
Application fee €100 one-time

Non-refundable in all cases.

Deposit €750 one-time

Mandatory deposit for all dormitory reservations.

Registration fee €100 one-time

Non-refundable in all cases.

Insurance fee €150 one-time

Medicover’s health insurance, available only for applicants under the age of 37.

Accommodation fee €440 per month

Please note that a uniform invoice of 400 EUR is issued for everyone as coverage of the first month’s rental fees.

If you get accommodated in a cheaper room type or a different accommodation, the generated overpayment will be deducted from your second month’s rental fees.

More information



This program is for you if you wish to broaden your horizons and go from a marketing specialist to a knowledgeable leader in the field of marketing.

Understand the big picture of the marketing world, rather than just a small part of it. Develop the skills and knowledge to proactively attract and keep consumers.

Marketing is an exciting and diverse world. In this master’s program, we present the newest trends in the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you gain new perspectives that prepare you to adapt to the ever-changing business environment quickly and creatively and, to find the most appropriate solutions in accordance with the brand and the target group.

Programme structure

After laying the theoretical foundations, we facilitate your understanding of contexts through case studies and practical examples and enable you to think in complex systems and marketing processes. During the training, you may get the Google Ads Fundamentals Certification, which will be a highlight in your CV. You will get to know software programs that help you achieve great results in marketing and analyse big data – for example the SalesManago CRM and marketing automatization system. You can expand your knowledge with unique elective subjects such as Direct Marketing, Influencer Marketing, Country Branding, Copywriting and Sports Marketing. In addition to METU educators, you will learn from practical experts who are renowned representatives of their profession.


• Integrated Marketing Communications

During this specialization, you can learn about the fields of expertise that may provide useful support in your future work and support you in achieving success. We prepare you for all the important professional challenges, from PR to online and social media marketing.

Main topics:

Marketing Theory and Marketing Management in the Digital Age, Marketing Research, Marketing Information Systems, B2C and B2B Sales, CRM Systems, Consumption Theory and Consumer Behaviour, Media Law, Advertising Law, Data Protection, Online Terms and Conditions, Logistics – Supply Chain Management, Offline and Online Service Marketing, Product and Brand Management in Practice, Intercultural Management and Marketing, Online Economy, Sales and Marketing, Marketing and Communications Controlling

Career opportunities

• senior professional at the commerce and marketing departments of multinational companies
• salesperson, sales professional
• senior professional at advertising and PR agencies, consulting companies
• head of your own agency
• freelance marketing professional

Apply now! Spring semester 2023/24
Application period has ended

Application deadlines apply to citizens of: United States

Apply now! Spring semester 2023/24
Application period has ended

Application deadlines apply to citizens of: United States