MScMarketing - Fall
| Study location | Hungary, Budapest |
|---|---|
| Type | Graduate, Full-time |
| Nominal duration | 4 semesters (2 years) |
| Study language | English |
| Awards | MSc |
| Tuition fee | €7,000 per year |
|---|---|
| Application fee | €150 one-time Non-refundable in all cases. |
| Deposit | €750 one-time Mandatory deposit for all dormitory reservations. |
| Registration fee | €100 one-time Non-refundable in all cases. |
| Insurance fee | €150 one-time Medicover’s health insurance, available only for applicants under the age of 37. |
| Accommodation fee | €440 per month Please note that a uniform invoice of 400 EUR is issued for everyone as coverage of the first month’s rental fees. If you get accommodated in a cheaper room type or a different accommodation, the generated overpayment will be deducted from your second month’s rental fees. |
| Entry qualification | Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English / Hungarian. If the transcript received from your school is not in English/Hungarian, you must have it translated into English and upload the translation together with verified copies of the original version. Original documents are to be shown as part of the in-person registration process in Budapest. |
|---|
| Language requirements | English Upper intermediate command of English is required. Please note that all applicants have to participate in an online admission interview. During this interview, you will need to prove your language skills and the admission committee will make their admission decision based on this. If you do not reach the necessary language level, you will not be granted direct admission for your chosen program, even if you have a previously obtained language certificate. Applicants who do not meet the minimum language requirements, but are eligible for the English Language Preparatory Program, will be offered to start their studies with one or two semesters of it. |
|---|
| More information |
|---|
Overview
This program is for you if you wish to broaden your horizons and go from a marketing specialist to a knowledgeable leader in the field of marketing.
Understand the big picture of the marketing world, rather than just a small part of it. Develop the skills and knowledge to proactively attract and keep consumers.
Marketing is an exciting and diverse world. In this master’s program, we present the newest trends in the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you gain new perspectives that prepare you to adapt to the ever-changing business environment quickly and creatively and, to find the most appropriate solutions in accordance with the brand and the target group.
Programme structure
After laying the theoretical foundations, we facilitate your understanding of contexts through case studies and practical examples and enable you to think in complex systems and marketing processes. During the training, you may get the Google Ads Fundamentals Certification, which will be a highlight in your CV. You will get to know software programs that help you achieve great results in marketing and analyse big data – for example the SalesManago CRM and marketing automatization system. You can expand your knowledge with unique elective subjects such as Direct Marketing, Influencer Marketing, Country Branding, Copywriting and Sports Marketing. In addition to METU educators, you will learn from practical experts who are renowned representatives of their profession.
Specialization:
• Integrated Marketing Communications
During this specialization, you can learn about the fields of expertise that may provide useful support in your future work and support you in achieving success. We prepare you for all the important professional challenges, from PR to online and social media marketing.
Main topics:
Marketing Theory and Marketing Management in the Digital Age, Marketing Research, Marketing Information Systems, B2C and B2B Sales, CRM Systems, Consumption Theory and Consumer Behaviour, Media Law, Advertising Law, Data Protection, Online Terms and Conditions, Logistics – Supply Chain Management, Offline and Online Service Marketing, Product and Brand Management in Practice, Intercultural Management and Marketing, Online Economy, Sales and Marketing, Marketing and Communications Controlling
Career opportunities
• senior professional at the commerce and marketing departments of multinational companies
• salesperson, sales professional
• senior professional at advertising and PR agencies, consulting companies
• head of your own agency
• freelance marketing professional