MScMarketing
| Study location | Hungary, Budapest |
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| Type | Graduate, full-time |
| Nominal duration | 4 semesters (2 years) |
| Study language | English |
| Awards | MSc |
| Tuition fee | €2,600 per semester |
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| Application fee | €150 one-time |
| Entry qualification | Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English / Hungarian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. Original documents are to be shown in person as part of the registration in Budapest. |
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| Language requirements | English Intermediate command of English is required. Please note that all applicants need to participate in an online admission interview. During this interview, you’ll need to prove your language skills and the admission committee will make their admission decision based on this. If you don’t reach the necessary language level, you won’t be granted admission even if you have a previously obtained language certificate. Applicants who do not meet the minimum language requirements have to start their studies with an English Language Preparatory Program. |
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| Other requirements | The applicant is required to submit a motivation letter (1500 – 4000 characters) |
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| More information |
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Overview
This is for you if you wish to broaden your horizons and go from a marketing specialist to a knowledgeable leader in the field of marketing, this program is for you. Understand the big picture of the marketing world, rather than just a small part of it. Develop the skills and knowledge to proactively attract and keep consumers.
Marketing is an exciting and diverse world. In this master’s programme we present the newest trends of the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you get a perspective that prepares you to adapt to the ever-changing business environment quickly and creatively, and find the most appropriate solutions in accordance with the brand and the target group.
Programme structure
What can you study with us?
After laying the theoretical foundations, we facilitate your understanding of contexts through case studies and practical examples, and enable you to think in complex systems and marketing processes.
During the training you may get the Google Ads Fundamentals Certification, which will be a highlight in your CV.
You will get to know software programs that helps you achieve great results in marketing and analyse big data – for example the SalesManago CRM and marketing automatization system.
You can expand your knowledge with unique elective subjects such as Direct Marketing, Influencer Marketing, Country Branding, Copywriting and Sports Marketing.
In addition to METU educators, you will learn from practical experts who are renowned representatives of their profession.
Main topics:
Marketing Theory and Marketing Management in the Digital Age; Marketing Research, Marketing Information Systems; B2C and B2B Sales, CRM Systems; Consumption Theory and Consumer Behaviour; Media Law, Advertising Law, Data Protection, Online Terms and Conditions; Logistics – Supply Chain Management; Offline and Online Service Marketing; Product and Brand Management in Practice; Intercultural Management and Marketing; Online Economy, Sales and Marketing; Marketing and Communications Controlling
Specialization:
Integrated marketing communications
In this specialization you can learn about the fields of expertise that may provide useful support in your future work successes. We prepare you for all the important professional challenges from PR to online and social media marketing.
NOTE: Specializations are only launched with a minimum of 15 students
Career opportunities
Senior professional at the commerce and marketing departments of multinational companies
Salesperson, sales professional
Senior professional at advertising and PR agencies, consulting companies
Head of your own agency
Freelance marketing professional