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BScCommerce and Marketing

Tuition fee €2,375 per semester
Application fee €120 one-time
More information 


Commerce and Marketing is probably the most practice-oriented major among BSc programmes in economics. It provides fundamental business and economic knowledge that offers an unrivaled range of potential directions of career and further training. The areas of marketing, PR, advertising and communication are all open highways for our graduates.

The programme is designed for individuals who:
have strong verbal and written communications skills, who are vigilantly observant and up-to-date on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing.

Programme structure

Tendencies in Marketing and Advertising; Marketing Communication; Branding; Media Planning; Business Presentation and Correspondence; Communication Skills Development Training; Case Studies in Marketing; Marketing and Film; Training in How to Handle the Media ; International Marketing; Country, Region and City Branding; Market Research; Political PR; Logistics; Psychology of Advertising; Symbols in Advertising; Advertising Planning; Events Organization; Organizational PR; Web 2.0; Web Design.

Career opportunities

- experts working for the commerce and marketing departments of multinational and national companies;
- experts working for advertising and PR agencies;
- managers of start-up businesses;
- experts in the non-profit sector.

Apply now! Fall semester 2020/21
Application deadline
Jun 30, 2020 23:59
Europe/Budapest time
Studies commence
Sep 14, 2020
Apply now! Spring semester 2019/20
Application deadline
Jan 5, 2020 23:59
Europe/Budapest time
Studies commence
Feb 10, 2020

Application deadlines apply to citizens of: United States