Skip to content High contrast mode

MScMarketing

Tuition fee €2,500.00 per semester
Application fee €120.00 one-time
More information

metubudapest.hu/programs/marketing-msc-1 

Overview

THIS IS FOR YOU
If you wish to broaden your horizons and go from a marketing specialist to a knowledgeable leader in the field of marketing, this program is for you. Understand the big picture of the marketing world, rather than just a small part of it. Develop the skills and knowledge to proactively attract and keep consumers.

SHORT DESCRIPTION
Marketing is an exciting and diverse world. In this master’s programme we present the newest trends of the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you get a perspective that prepares you to adapt to the ever-changing business environment quickly and creatively, and find the most appropriate solutions in accordance with the brand and the target group.

Programme structure

MAIN TOPICS

Marketing Theory and Marketing Management in the Digital Age; Marketing Research, Marketing Information Systems; B2C and B2B Sales, CRM Systems; Consumption Theory and Consumer Behaviour; Media Law, Advertising Law, Data Protection, Online Terms and Conditions; Logistics – Supply Chain Management; Offline and Online Service Marketing; Product and Brand Management in Practice; Intercultural Management and Marketing; Online Economy, Sales and Marketing; Marketing and Communications Controlling

KEY ELEMENTS OF THE PROGRAM

After laying the theoretical foundations, we facilitate your understanding of contexts through case studies and practical examples, and enable you to think in complex systems and marketing processes.
During the training you may get the Google Ads Fundamentals Certification, which will be a highlight in your CV.
You will get to know software programs that helps you achieve great results in marketing and analyse big data – for example the SalesManago CRM and marketing automatization system.
You can expand your knowledge with unique elective subjects such as Direct Marketing, Influencer Marketing, Country Branding, Copywriting and Sports Marketing.
In addition to METU educators, you will learn from practical experts who are renowned representatives of their profession.

SPECIALIZATION

Integrated marketing communications
In this specialization you can learn about the fields of expertise that may provide useful support in your future work successes. We prepare you for all the important professional challenges from PR to online and social media marketing.

Career opportunities

CAREER PROSPECTS:

Senior professional at the commerce and marketing departments of multinational companies
Salesperson, sales professional
Senior professional at advertising and PR agencies, consulting companies
Head of your own agency
Freelance marketing professional

Apply now! Fall semester 2019/20
Application deadline
Jul 15, 2019 23:59
Europe/Budapest time
Studies commence
Sep 9, 2019
Apply now! Spring semester 2018/19
Application deadline
Dec 8, 2018 23:59
Europe/Budapest time
Application period has ended
Studies commence
Feb 10, 2019

Application deadlines apply to citizens of: United States